L’Oréal’s Problem With Men

Hei-ock Kim

The cosmetics maker has a great track record drawing female employees—so great that now it’s aggressively trying to attract men for balance. Bloomberg Businessweek September 6, 2017, updated September 6, 2017 By Laura Colby In his frst assignment for L’Oréal, Rob Imig spent 10 months pitching a shu uemura lipstick to beauty editors across the country. The editors—all women—often reacted …